Advance Systems is Ireland’s leader in employee management technology. The Mitrefinch on-premise and cloud-based time and attendance solution have earned us accolades from organisations of all industries and sizes.
Operating in the US & Irish markets the challenge to increase the flow of leads in one of the toughest niches: B2B software focusing only on organic search.
What we did
We started by assessing local market influencers in HR, Software, Business and Tech. We then developed 2 different content plans for each of the following markets: Ireland & USA. blogs, websites. While conducting our research we noticed a lack in a comprehensive guide on HR software online to educate businesses about the different integration solutions that are available and the benefits they could offer after implementation. One of the things we decided to do is to write a mega guide and place it as a downloadable ebook on the client’s website. We then proceeded to promote it to HR & business influencers which resulted in massive brand mentions and links to our client’s website.
sources of leads
Akita Digital is a real deal if you need to generate leads for your business online. No matter if its a local business or a multimillion dollar brand, Max is always on top of all industry updates, trends and best practices.