We examined key influencers in the local human resources, software, business, and technology sectors. We then created two separate content strategies for the Irish and American markets. Our research revealed an absence of online resources providing detailed advice on HR software, which would educate organisations of the many integration options available and the potential advantages of using any one of these solutions. We decided to make downloadable ebooks to serve as linkable content assets and host them on their website. We subsequently promoted it to HR and business influencers, resulting in several positive link mentions of our client’s website which resulted in a massive traffic spike for key commercial terms.