Link Building For Advanced Systems Ireland

300%+ increase in monthly leads with average order value of 47,245 euros!

Advance Systems


24 Months

Campaign Length

3x Leads Increase

Results That Matter

The Client

Advance Systems is Ireland’s leader in employee management technology. The Mitrefinch on-premise and cloud-based time and attendance solution have earned us accolades from organisations of all industries and sizes.

The Challenge

Operating in the US & Irish market, the challenge was to increase the flow of organic leads in one of the toughest global niches: HR software.

The Solution

We examined key influencers in the local human resources, software, business, and technology sectors. We then created two separate content strategies for the Irish and American markets. Our research revealed an absence of online resources providing detailed advice on HR software, which would educate organisations of the many integration options available and the potential advantages of using any one of these solutions. We decided to make downloadable ebooks to serve as linkable content assets and host them on their website. We subsequently promoted it to HR and business influencers, resulting in several positive link mentions of our client’s website which resulted in a massive traffic spike for key commercial terms.

The Results

  1. 246% increase in targeted traffic in first year since start of campaign in 2017.
  2. 34% increase in monthly leads. Average sale from one lead: 47,245 euro.
  3. The company is expanding rapidly with SEO being one of the primary sources of leads.

Drive more revenue from organic search

Turn your content into a continuous lead acquisition engine through link building done right.

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