Many people abused the art of infographics when they first came out, but people still gravitate
towards links with relevant visual information. So, we adopt this method for our affiliate-style/e-commerce link building.
How We Build 100% White Hat Links With Infographics
Why is Infographic link building so awesome?
I believe you can get the highest ROI when you do link building with infographics.
After all, you must realize that some places are very territorial and will not allow guest posts or any other offer. There are some that will not bother with you if you don’t have an amazing story worth telling.
Why infographics? Well, for one, they are perfect in niches that are a bit more complicated, and they make these niches less boring (A dab of colour will do that for you.).
Get Infographic Link Building Done in 5 Basic Steps
Follow these steps and you will get spectacular results….
Step 1: Choose a Topic You Know People Are Concern About
This can be best achieved by:
- Ahrefs Content Explorer
- Google News (This one is our favourite)
Here’s what you should be targeting:
- Topics that are controversial
- Recent discoveries
This makes for an attention-getting, trending and infographic-friendly topic. Take it!
You must have a popular theme!
Here’s a sure-fire way to determine if the theme is popular:
- Method 1: Trending News. Just check out Google Trends to see what’s currently popular.
- Method 2: Domain Referrals. You can use Ahrefs to find out how many domains are referring to this theme. This method is ideal for content that makes great listicles.
Here`s an example from one of our past clients.
The client sold CBD oil.
We concluded people needed more information on CBD since that industry dealt with a controversial topic.
We also discovered there were a lot of details about the topic that could make for a good listicle (since numbers work well when using visual information).
Therefore, we created one dynamic infographic that was featured all over the place (without much outreach effort).
Step 2: Add Content To Your Infographic
Now we need to put some content with our infographic.
To add content, consider:
- Your proposed content length
- Your target audience
- Your colour scheme
Your colour scheme will match the audience you are trying to reach, and it will also relate to your topic. So, the colour scheme for our CBD infographic was a shade of green.
No matter how you do your infographic, remember to keep it simple. Refuse to create a hodgepodge of a lot of colours and try to address one specific type of target audience instead of trying to appeal to all audiences.
When it comes to content length, keeping it simple also means keeping your infographic short. Your infographic should be between 3 -7 points (10 points max).
Don’t overload your infographic with text. That’s why a lot of infographics don’t get good results They say too much, which makes them complex visuals.
Remember, the goal of visual aid is to simplify data—not make it more complicated.
Check out this Word Doc that I give to my graphic designer to follow when doing projects for me. – Yes, you have permission to steal it (File > Make a Copy).
A Few More Tidbits:
- Make sure every point has a statistic—some type of number with it.
- Try to use existing research, but make it look interesting. Try resources like PubMed, ScienceDirect and News Articles.
Step 3: Get a Reputable Infographic Designer
Upwork has good graphic designers, but the commissions are way too high. Instead, try your luck posting the project on Craigslist because you can find some good graphic designers there also.
Keep these things in mind when considering a graphic designer for your infographic:
- Request to see samples of past work prior to hiring the designer
- Request a free draft. This is when you have decided to give the designer a chance, but you are still not quite sold on that person being the one. The draft will allow you to see if they are on the right page when it comes to the requirements.
- Pay 50% Upfront via PayPal.This helps make both parties feel secure about the working arrangement.
Now, this is how I communicated when I was looking for my choice of graphic designer:
I know you are putting your all into this, but I am not going to be displaying these infographics in an art museum.
I just want a lovely visual aid that reflects my content.
Here’s why I have to say that….
Many infographic designers want to make a big deal about the work they are doing and will give you ridiculous deadlines. For instance, they may use one week just to come up with the characters and another week to do a draft. (Ok, I’m not doing an animated movie.)
Get the graphic designer that will get it done without trying to do too much in the infographic. (Let’s face it: creative people are some of the most difficult people to work with sometimes.) We need links—not the next artistic masterpiece.
When looking for a graphic designer, get one who:
- Has a style that you can vibe with (after you’ve checked their portfolio)
- Has fast delivery (no more than 7 days average)
- Charges no more than $200 (consider the possibility your graphic designer may not be a westerner)
- Is pleasant for you to talk to
Step 4: Give Them an Outline of the Project
Remember the Doc file I shared earlier?
That Doc file will prove to be a lifesaver when it comes to infographic link building because:
- It provides a simplified checklist to review before final submission of the project.
- Your designer will have a template to follow that will make it easier for them to stay familiar with how you like your infographics done.
If there are other graphic images that I want to glean from, I send them to my designer also. The images may not be related to the topic of my infographic (the style, colour scheme or format of the visual may be appealing to me).
Encourage your designer to ask questions about how you want your infographic completed. Of course, the invitation to ask more questions is optional, but it is highly recommended.
Once you receive the first draft:
- Do a simple grammar check (e.g., spelling and typo errors).
- This is the time you let them know what you would like changed. But keep in mind that some things you may not have knowledge of when it comes to graphic designing, so keep your suggestions simple.
- Don’t aggravate your designer by wanting so many changes because as long as the infographic looks like it should, your pet peeves won’t really make a difference.
Once both parties are satisfied, the goal is to receive a finished project that is a PNG file.
After you get your file, you can pay your graphic designer the other 50% and go on to the next step: the pitch.
Step 5: Pitch Your Infographic to Relevant People
No point in downplaying this because the pitch is an obviously important step in link building with infographics.
If the topic of your infographic covers a broad enough subject, you could spend almost half a year promoting the same infographic!
Where (and who) do you pitch your infographic to?
- Reporters. Pitch to people who’ve done topics related to yours in the past.
- Websites Focusing Similar Topics. Is your infographic on cryptocurrency? Well, pitch it to every blog covering the cryptocurrency niche!
- Websites Accepting Guest Posts. This one should be a last resort, but don’t count this option completely out. Look for websites that welcome guest posts and go for it!
Here’s a tip on which websites to target:
Go for the top gun websites!
The ROI with them is phenomenal.
When one accepts your content, you have landed a sure-fire victory!
(Want to stand out above the rest? Well, one of our clients got accepted by DailyHive (see website for their niche), and now they are really standing out among their competitors!)
> You may be asking, “How do I Pitch my infographic?
Start your outreach with 2 emails:
- Initial email
- 1 Follow-up email (if they do not respond after the initial pitch)
Here’s a template for the initial email:
Just read your post/article on [topic they wrote about] here – [URL].
Are you thinking about writing on something else related to this post/article?
If so, we created a cool infographic on [topic of your project].
It talks about:
- [three things mentioned in the infographic]
Check it out for yourself at [URL].
I look forward to hearing from you.
❗️ Follow-Up (using the same email thread):
This is my final reminder.
If our infographic works with your topic, feel free to use it!
Have a spectacular day, [Name].
Infographics work when they cover an awesome idea.
So, your infographic will kick butt out there if it covers an awesome idea…
But timing is the key. A great topic at a time when it’s not trending is just as bad as a topic no one thinks about anymore. Make sure to keep track of what’s trending in the news.
P.S. If you are looking for cool links, we can help with our infographic link building service.
Also, check out these tools:
- A Case Study on Using the TRUST Formula to Get High‐Quality Backlinks
- How to Get Backlinks with Guestographics (the general concept)
P.S. Let’s be serious here for a moment… You’ve got to start making the most out of your links, so contact us now to make a worthy investment in link building.