Link Building is a content marketing strategy that can help you reach your target audiences. It improves your search rankings and expands your web presence. Picture your website like a resume for your business — links from other sites are like references. The better your references, the more trust search engines will have for your site, and the higher it will rank in organic search.
How do you get a backlink? You provide value. In the case of digital marketing, this means creating great content that is engaging, informative, helpful, or funny. The #1 ranking factor in organic search is the number of unique referring domains in a backlink profile.Effective link building campaigns improve your ranking signals, improve search rankings, and increase organic traffic. Our advanced link building strategies come from a decade of experience in online marketing and successful link acquisition for hundreds of agencies and brands.
Our 50+ person editorial team is comprised of industry insiders, journalists, professors, creative writers, veteran bloggers, and content strategists. They know exactly how to make compelling content for each of the publications we target in a campaign. Our writers are adept at writing in literary voices appropriate for mom and pop blogs to marquee publications (ex: Forbes, Huffington Post, Harvard, New York Times).
A 5-year-old SaaS technology company needing to break into a niche market with high barriers to entry.
Breaking into this vertical and obtaining high-value converting traffic from a small and specific demographic.
Our writers drafted technical content intended to draw in the desired audience. Articles then went through rapid user testing, feedback, and adjustments to ensure the target demographic would find value in each piece of content. Pitch cycles were exclusively focused on high authority publications in our customer’s niche in order to ensure contextual and authoritative signals that search engines would love.
Tremendous growth in organic traffic and clicks + one very happy client.
SA (Site Authority by Search Atlas) is a metric for how authoritative a website is considered by Search Engines. It’s an evolved version of Domain Authority (DA) that considers additional signals like Traffic, Topical Relevance, Content Uniqueness, Trust Flow, and Citation Flow to create a more holistic analysis of a site. It is more difficult to get a high SA score than it is to get a high DA score.
The higher the SA of a site, the more likely a reference (do-follow backlink) from that site to yours is to increase your rankings.
For budgets and needs beyond what’s listed below, please schedule a call with one of our award-winning SEO experts! We’re looking forward to improving your rankings and revenue.
We have the highest-powered links in the business, where most SEO agencies cap out at DA 40, we specialize in DA 60-90+, meaning better quality links backed by more authority.
Every link we place is pitched to publishers organically in an original piece of content (article, blog post, press release, etc) which is fully indexed and shows up in the search results. Our unique high-quality content is drafted specifically to provide contextual relevance to the anchor text linking to your website, and written to fit the unique audiences and stylistic guidelines of each publication we target.
While many inbound link vendors will focus on guest posting, we’ve worked hard to build a number of direct relationships with marquee publishers. The majority of our content placements appear fully organic (without sponsored tags or guest post attribution). This editorial-driven strategy allows us to earn topically relevant links that improve your site’s search rankings.
Domain Authority (DA) is a metric for how authoritative a website is considered by Search Engines. The higher the DA of a site, the more likely a reference (dofollow backlink) from that site to yours is to increase your SERP.
We offer self-serve link building products through DA 50+, for link building over DA 60 please see managed campaigns or speak with a link building expert from our team.
There are really two strategies: branded anchors, and search or keyword anchors.
Remember to be thoughtful about the amount of exact match anchor text in your backlink profile. Google’s algorithm updates (Penguin, Hummingbird, etc) targeted sites with a high percentage of exact match anchor text (70%+), causing them to lose rankings in search or get penalized in extreme cases.
Yes, unless specifically requested, all of our services are “dofollow” by default.
That being said, nofollow links have an important role to play in your link profile and you’re branding. In fact, coming in 2020 Google will be starting to treat nofollow links as a “hint” when it comes to your link profile.
If you’re interested in nofollow links we can help grow this part of your back link profile through PR-style campaigns.
Yes, we are capable of handling technical writing, niche topics, e-commerce sites, product pages, and restricted industries.
White hat link building is all about writing relevant content that will be useful to readers, and then pitching that content to RELEVANT publications.
We have never had an issue placing content for hyper technical clients, adwords-restricted clients, or any other business.