With our commitment to customer service delivery, our enterpriselevel services and 100% transparency allows us to compete with the best agencies around the world. Our honesty and professionalism sets us apart from our competition and makes us one of the best in the industry.
So, let’s show you our transparency by giving you a glimpse of how we secure quality links. The strategy explained below gives you a blueprint of how we get the job done and remove any doubts that might hinder you from becoming one of our clients.
Examples of Publications We Secured
HERE IS HOW WE BUILD LINKS
In all outreach campaigns, the first process is to create a functional Gmail account that has the details of the owner of the business. Then, you can make use of this email when contacting the media publications or influencers in your niche.
We try to create a Gmail with the business owner’s persona, so it will be easier to get links. Also, the impression you will be creating as a business owner would be different because people won’t think of you as some guys who are just hired to build links.
So, we’ll pretend to be you in order to make connections with these people.
Get Access to Analytics
Analytics is an important part of link building, so you will need a Google Analytics account. This account will help me gain insight into your website, its contents and the footsteps of every visitor once they visit your site.
Get Access to Search Console
To maximize the information found in Google Analytics, full access to your Google Console Account is also required. This allows me to discover the highest ranking keyword on your website. Also, I’ll be looking at the impact a specific keyword has on driving traffic and any other quick wins that might be around.
The findings from your analytics will give you an idea of which opportunities affect your website’s ranking (and what factors are giving your website its current ranking). In short, analytics will allow you to see which opportunities are getting the most impressions and clicks.
After using Google Analytics and Google Search Console to perform an in-depth analysis of your website, we move to the fun stuff and determine:
- Which content is most popular?
- What keywords rank fairly well but still need a boost (also known as “quick wins”. These keywords usually rank between the 7th35th position.)
- What keywords receive impressions only (no clicks).
Check Anchor Text Ratio
With tools such as SEM Rush, Majestic SEO and Moz Pro, we’ll analyse your incoming links and the ratio of your anchor texts.
The analysis won’t be effective if your site utilizes links and keywords that won’t rank. So, if your site is being linked without being nudged, we’ll ensure that new premium links are built with appropriate anchors such as “here,” your company’s URL, company’s name and a host of other natural tools that people use in anchors.
Run a Content Audit
Then, we initiate a deep analysis of your current account:
- What is the required amount of content needed for your site?
- Are you creating active content?
- How many social shares is each piece of content generating?
- Have you initiated or are currently building distribution channels such as an email list, a social media following, etc.?
- Do you have the zeal to invest in content creation?
Once we answer these questions, we compile a list of all the relevant content (with their accompanying URL’s). That way, we will have easy access to them–especially when I am building the targeted links.
On the other hand, if we discover there is no available relevant content, there’s no need to rearrange your hair by pulling it out. We are quite familiar with scenarios like that, so we make sure we create content that is relevant and engages the interest of your target audiences.
If you already have experts who can create stuff, then you have what you need for great content. But if you don’t have your own content maker, we are more than happy to use one of our content experts. Of course, this would be an additional expense, but we trust these people to come up with the kind of content needed for our clients.
In an ideal world, most link building services would ask you to have a content budget either for the ones that would be placed on the target site or the on-site.
Perform Website Link Audit
We will check the audit report of your current incoming link. This involves the following processes:
- Making sure your domain is clean and there are no unnatural (or spammy) links.
- Making sure your anchor texts are clean and without any overoptimization.
- Running majestic on target pages to ensure that everything is in order from a linking perspective.
- Checking your metrics, Citation Flow (CF), Trust Flow (TF), Domain Authority (DA), Page Authority (PA). Other things to check include link history for any blips and links from any irrelevant websites. This will enable me to see if there are any pages that need improving (and if there are some already earning links).
Add Contents to the Target Tab
We create and regularly update our list of all gathered information from our link audit. You are given free access to these reports anytime you like.
This is one of the ways of keeping track of all the content that’ll be in use. The list will also contain currently ranking keywords and other keywords that should rank later.
Generate a Huge List of Google Operators
We will then take the keywords generated as discussed in the above step and make a big list of Google Operators (the characters and words that are used with keywords in Google searches that help to filter out specific results).
These Google Operators will allow me to generate searches of specific kinds of websites that are a perfect fit for the targeted website link. For instance, if the link you are building is from the “Hr Software” niche, the term below can be used:
Type this into Google – hr software inurl:resources
This takes me to all the pages that talk about hr software and have the word “resources” in the URL. This list could be considered a compilation of resources that talk about the word “hr software”. The time we invest in creating this list is worth it because we are able to find the ideal target page for us.
So, we select the types of links based on the available content, available budget and available desire to add content.
After our analysis of the websites discovered in the previous step, we will choose a few of the types of links that are most suitable for your website. This is just one of the many options that could be used for the campaign.
For instance, industries that are not so “interesting.” Otherwise, if there are few contents on your site.
If it’s an industry that does not have much interesting material out there, then we will create bridges—links that place content on other people’s websites or blogs. This helps us find companies similar to your industry that are not competing with you. We may also use methods that include web designers for SEO.
No matter which one of the above methods are used, you will see that they all do not require placing created content on your site. However, they do require the placing of content on other people’s sites with a link that will lead to your own site.
Create a Project Management Plan
All the information to run your campaign is in place at this point. Now, it’s time to establish a roadmap that will explain the monthly schedule(s).
There will be a project management tab in your generated spreadsheet reports that will detail what needs to be done in the next three steps. All of this information will be kept up-to-date and contain three categories: “assigned,” “working,” and “completed”.
This tab allows you to chart our progress and accomplishments throughout the campaign.
Search for Opportunities
… Concentrated on contact names and emails
In this step, you’ll know:
- The keywords you need to rank for
- The content that’ll be used for ranking
- The types of links we create for you
- The search operator we use to achieve the targets for links
I will use the four steps above to create the perfect list of targets. Keep in mind the prospecting stage will be ongoing and regularly updated, so feel free to check the status of your targets in your reports at any time during your campaign.
Our goal is to make sure we have the right contact information (name and email) for all targets, which will make our outreach more effective.
Outreach to Opportunities
During this step, we’ll craft personalized emails to each target by using their names and relevant information that is based on the type of link we are requesting.
As you can see, content placement is very different from resourcing a link.
Sometimes, our interactions with our targets creates a lasting relationship which can be capitalized on in the future. Also, keep in mind that most targets will share your site’s link on their social media platforms, which will give you another advantage.
Email follow-up is one of the most vital steps of this process. Unfortunately, it is also one of the most overlooked steps by people.
People typically receive several emails daily, so it becomes very easy to ignore some of them. That’s why we usually send up to 3 follow up emails--especially to the targets who are more inclined to ignore emails.
We monitor our emails to see who actually opened them without any response and to see who has yet to open them. We take this group and compile follow up emails.
The results of the methods I have explored are based on 2 performance indicators:
- Referral traffic growth
- Organic traffic growth.
People’s interest in our mode of the presentation will get your links a lot of clicks. This, in turn, will transform your traffic into clients or buyers of your products and services.
You also get the added benefit of having these links being featured on relevant as well as authoritative sites. Search engines eat this up, which also means your site will increase in the organic ranking (which translates into increased traffic).
The will be those people who actively go on search engines to search for the exact thing you offer will be the traffic that buys. These are the ones who click immediately once your result comes up. You will soon discover that this is the best kind of traffic because your website pushes these people towards your conversion goal.
Typical Links Expectations
Link expectation is dependent on the kind of content available. Other factors include what you are selling on your site and the reactions of targets that are being approached. With this, you’ll be able to get up to 20 links on a monthly basis.
The more you have a desire to create useful content, the more likely you will be able to create such content quickly.
For instance, one of my clients created up to 15 pieces this month alone:
- 5 of which are based on the different types of targets I intend to approach.
- 3 were the opportunities that are found when people were linking to a resource that is no longer in existence. (In this case, a simple version of the resource is created and used as a replacement for the “broken” link.).
- 10 were from the placement of content. Specific pieces of content that were created to suit the target audiences redirect back to a relevant service.
- 2 were a result of the improvements made on popular content. The content was outdated but had a lot of links to them. So, when I reached out to the ones who were linking back to the content, I showed them our own “better” content and gave permission for them to link to it.
The Document, reporting and tracking
All our reports are done in a single document.
Project Tracker – this is a live spreadsheet that has various tabs. This spreadsheet displays the project plan, the status of the outreach, all target audiences, and opportunities. Other information included in the spreadsheet that is usually displayed includes live links, the content being used for the outreach, the passwords of any of the account of the already set-up campaign and plenty of other vital information.
We will keep all our data up-to-date. You can check the progress of our work at any time by using the link we give you that will lead to the Google sheet.
So, how much do I charge?
- 200 Link Prospects Researched
- Minimum Links: 5
- Social Engagement With Influencer
- Manual E-mail Personalization
- 3 Follow-Ups With Each Initial E-mail
- Negotiation & Reply Management
- Content Planning & Management
- No PBN’s or SPAM Links
- 600 Link Prospects Researched
- Minimum Links: 20
- Social Engagement With Influencer
- Manual E-mail Personalization
- 3 Follow-Ups With Each Initial E-mail
- Negotiation & Reply Management
- Content Planning & Management
- No PBN’s or SPAM Links
Any doubts? Read some of our case studies to see our link building strategies in action!
Sounds Like What You’re Looking For? GET IN CONTACT WITH US!
At this point, you can stop reading unless you want to find out how we do the bulk of our work. Here is a list of 20 types of links we utilize in my white hat link building company.
Types of Links
There are 20 different types of links we may use for your campaign, but we only use up to 6 per campaign.
- Link Roundups
There are a good number of links that are highly underutilized. Many people all over the web are aggregating content by sharing the posts that they feel their audiences would be very much interested in. Literarily, these people are requesting you show them something that is worth sharing. So, if we have something we think they may like, we’ll email and show them immediately.
For instance, if we were to do a campaign using this month’s best Lego posts you have numerous pieces discussing Lego on your site.
- Resource pages + Broken Link Building
The resource page is undoubtedly the bread and butter of any link builder. This page is where you’ll find resources listed according to their subject matter. These pages will contain links from billions of websites cutting across every single industry
If you already have resources, it should be on this page. Otherwise, we can create a resource page together.
The resource page will be combined with broken link building. This will be done by analysing each of the resource pages to eliminate the ones no longer available. The broken links can be recreated, which opens up the chances of targeting all the other people who are linked to the broken piece (because they will have the option of replacing the link with your own link).
- Content Placement (Guest Posting)
This method is best used whenever there is not much available content. We will simply approach other websites based on the subject area to accept the placement of other people on their site. Then, we will write them something fantastic and you’ll both benefit from it.
The benefit gained comes from having excellent pieces of content that are relevant to their visitors and you’ll also benefit from having a contextual and relevant link that would redirect them back to your own website.
- Sponsored Posts
Usually, this strategy is very costly. However, there are a good number of websites who don’t mind writing about your products and/or services for an honest fee. They may also want a product sample to assist in their review. In addition to some money, they’ll also request for something in the review. Sometimes, it might be just a sample or
just money. This is one way to get links from websites most of your competition won’t have access to.
- Link Reclamation
This link is created in two stages. First, we’ll search for places that have been linked to you in the past and have removed their links. Then, we’ll remind them of your availability and encourage them to make the link active again.
Second, we’ll search for websites that have your product or brand name mentioned but without any of your links. Then, we’ll request them to replace that name of your brand with a link.
- Bridge Method (Location Based)
We’ll make research websites based in your geographical area, and pitch to them 2 business models (either content placement or mutual links) that should be beneficial for all involved.
- Bridge Method (Niche Method)
Like a specialty link, this method lets us look for businesses with a similar niche as yours (but not those that are considered your direct competitors) and request a link from them (very much like the location-based niche method just mentioned).
For example, we could have a web design website linking to an SEO site. These are too extremely related niches, but they are not competitors of each other.
- Online PR
This method has been spammed for years, but our method is authentic.
Is there anything that is worthy of attention to BuzzFeed, local journalists, The Huffington posts? If you have content of interest to local journalists, The Huffington Post and BuzzFeed, then we will approach the journalists of these sites and ask them to add your own link to either one of the past articles or upcoming ones.
These websites often request a hefty payment for links, but this type of coverage is worth every penny.
Local newspapers love community initiatives, so if you have any projects, they could be a great source for links.
- Local Blogger
Local bloggers would love to feature your link if it gives them an opportunity to make some income and if you provide them with a valid reason for featuring your link.
Some may feature your link without needing a payment—even on blog posts up to 2-years-old!
- Uni Student Blogs
Almost all universities would have an internal blog attached to their website. Thousands of students would start them up, gain a little traction and later abandon them due to loss of interest, no impact or because they are no longer at the school.
However, these blogs are usually hosted on University domains. So, they are very trusted by search engines.
With a few words of encouragement, many of these students would be more than happy to link out to a local business who can benefit some kind of way.
Mostly used for link diversity on or anchor texts dilution purposes.
- Manufacturer Links (E-commerce only)
If you sell a product that is being manufactured by someone else, manufacturers would always have the list of distributors or people who use their products on their websites. If they don’t, then, you can easily convince them to create one.
- Video Links
If you can create videos, there are a good number of platforms such as YouTube and Vimeo where you can share them. Usually, links are allowed in the description boxes of each video you upload.
- Directory Links
If there are any directories specific to your own type of business, then ensure that you are listed in them and some of the other popular directories from various industries.
- Professional Organizations
Generally, there are professional organizations for every type of business. If your own type of business has an organization in existence, then, strive to be a member. Members are often rewarded with links back to their sites.
- Conference and Event Links
If you get an opportunity to attend an event or speak at any conference, you’ll be linked to the attendees.
- Blog and Forum Commenting
A lot of people call this a spammy method, but if used the right way, it can be a very effective link building strategy and traffic generator. It’s also a great way to establish a strong relationship with bloggers and forum owners.
For instance, whenever you disagree with posted content and want to post a blog to back up your viewpoint, then link back to the content you disagreed with in the comment section alongside with a thoughtful and well-written response.
- Wikipedia Links
It is true that Wikipedia appears to be one of the most trusted websites in the world. Yet, the website is entirely user-generated. This implies that anyone can add anything to any page. Make use of this opportunity to include links to your site. These links should be extremely relevant and useful because they are removed quickly.
- Reverse Engineering Competitor Links
It is sometimes useful when you get to see the links of your competitors and try to recreate them. However, I always prefer to get the links that they do not have at all rather than getting the ones that they have.
If you have an industry that has an accumulated set of nice data and statistics, then Infographics are a great method of sharing this. In some cases where you have something exclusive to you alone, sites that are writing about similar topics but can’t provide the data and statistics would often have your Infographics embedded alongside with a link redirecting back to your site.
Сlick image to view full size.
- Skyscraper Method
Brian Dean help made this method possible.
It is a method that considers a piece of content with different links. Our goal is to create something much better and make it up-to-date. Then we approach all of those who already linked to the original piece and request them to link to the new content we have created.